The Competitive Moat That AI Can't Replicate
The Restaurant That Refused to Take Bookings Online Let me tell you a story about a restaurant owner who became obsessed with human connection.
He didn’t want people booking online. He wanted them to call. He wanted the ritual of a human voice, the small exchange about an anniversary or a first date, the warmth of being recognised. His team thought he was losing his mind. Online bookings were standard. Everyone did it. Why make customers work harder?