Continuous Integration for Data Teams: Beyond the Buzzwords

The Day Everything Broke (And How CI Could Have Saved Us) Picture this: It’s 9 AM on a Monday, and your Slack is exploding. The executive dashboard is showing impossible numbers. Customer support is fielding complaints about incorrect billing amounts. The marketing team is questioning why their conversion metrics suddenly dropped to zero. You trace it back to a seemingly innocent change you merged Friday afternoon—a simple column rename that seemed harmless enough. But that “harmless” change cascaded through your entire data pipeline, breaking downstream models, dashboards, and automated reports.